About

Paula Wegier

Applied intelligence across culture, markets, media, audiences and technology.

PULSO is led by Paula Wegier from Barcelona. Her work combines research, operational thinking, creative judgement and technology — from audience and market questions to AI-assisted workflows, automation, scouting and strategic synthesis.

Paula Wegier, director of PULSO
Selected work & impact

From complex challenges to concrete results.

From international productions to digital marketplaces, cultural programmes and operational transformation: research, judgement and delivery in practice.

Selected professional experience: Paolo Sorrentino Lab, Leval, Papeti, Educabilia, Solab, Secretaría de Cultura
INTERNATIONAL PRODUCTION

50 films · 40+ countries

Coordinated audiovisual production, cross-border logistics, partners and sponsors across a complex international programme.

OPERATIONS & TECHNOLOGY

Teams of up to 60

Led teams and redesigned planning, ERP-linked processes and operational workflows in a national distribution business.

MARKETS & DIGITAL COMMERCE

Europe & Latin America

Built commercial intelligence, B2B relationships, ecommerce and marketplace decision tools across culture, retail and education.

PUBLIC CULTURAL PROGRAMMES

Evaluation · grants · communication

Assessed the viability of children’s cultural projects for public funding; organised national seminars and programme communications.

STORY & CULTURAL RESEARCH

Scouting · development

Researched stories, creative projects and commercial opportunities, connecting evidence to editorial and strategic decisions.

PARTNERSHIPS & GROWTH

Sponsors · alliances · CRM

Developed stakeholder relationships, commercial partnerships and structured follow-up systems across multidisciplinary projects.

Full professional history → Download CV
Open to international projects and defined missions

Have something that needs figuring out?

PULSO takes on defined missions across culture, markets, media, audiences and technology — especially when the problem is unusual, information is scattered or the next decision is not obvious.

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